Alan Titchmarsh has partnered with Home Instead, becoming the voice of its new TV ads.

Through the collaboration, the Hereford based care provider will also sponsor Titchmarsh's Love Your Garden programme on ITV until October, and Home Instead said in a statement 'We have to advertise, to raise awareness that care at home, or homecare, is a real alternative to simply selling up and moving into a care home. People often still don’t understood the huge flexibility of help you can have at home, allowing you to stay in the place you have often known for many years, with lots of familiarity and happy memories'.